It's a business. At that point you can't really say that it's not about money. Jari is selling a product which, to me at least, in a business sense is the same as those "Imma Nigerian prince give money" emails. He is always asking for more without giving you the actual product you paid for. It's always something around that what he gives you, just to keep you interested and throwing more money at him. That's considered a scam.