So in the spirit of that "other" thread, so what's your "ridiculous, makes no sense but you don't care, totally baseless" reason for liking a piece of gear/manuacturer/music company. I'll start: I like Line 6. Yes, they lost their lead in the modeling war, and yes some of their amps can be compared to toys now, and yes I no longer use their stuff..... But you know what .....I really like that signature RED/maroon color they use in their logo ....., and I still have to mug they gave me back in their Pod 1.0 days :lub: Dimarzio: because their pickups are just ok, but their straplocks are amazing. Your turn.