I can get the appeal of someone like Crowder. It's very easy to go down the rabbit hole of vaguely conservative "influencers". Guys like him, like Jordan Peterson, maybe you could include Ben Shapiro, etc., your standard "intellectual dark web" types -> they are very good at debate, at being convincing, about CRUSHING their opponents with FACTS and LOGIC in ways that feel good if you happen to fall on their side of a particular subject. A big part of their appeal is that they do the whole "hitting close to home thing", but also they tend to be technically right about at least some things, sometimes - or at the very least can semantically present an argument to sound correct even if it's only a valid view in certain contexts for framings. Edit: In other words, they're good at debate and conversation in all the ways I am not, hah.