Hi! My band Vile Retribution just released our second album "Obedience". Seven string guitars, black metal, death metal, almost entirely DIY: We even did a very DIY video for one of the songs, and have recorded video for a second one that I am currently editing: The Band: The band currently consist only of the drummer and myself, with me doing guitars, bass and vocals and the drummer doing the lyrics. I also do the whole mixing as well as video stuff, so surfice to say I have put a lot of hours into this. Recording: Drums where recorded in our rehearsal room with a presonus audiobox 1818vsl and a behringer ultragain pro-8 preamp for a total of 16 channels. Microphones are mostly cheaper, but then again sm57s don't cost that much. I also added a fair amount of samples, though most of them are based on the kit and room we recorded. Guitars are two different Jackson 7s with Seymour Duncan distortion-7 into a Peavey 6505 into a Two Notes Captor. I reamped through both the green and the red channel and combined them for the final guitar sound, with IRs from WOS III. Bass is cheaper Warwick $$ rock bass that sounds great with all processing done in-the-box. Mix wise I know it might not be the best mix in the world, but I fell I have certainly improved from my past projects, so I am pretty satisfied with the end result. Also it is first time I have done vocals on anything, and I think it came out surprisingly well! Promo: With our first album and EP before that we didn't do much in terms of promotion, but just kind of expected people to find it online and listen to it - and well that didn't really happen. So this time we have invested both a bunch of time and money into that part. We had adds designed and brought placement in a couple of magazines. We also spent a good buck on both youtube, instagram and facebook promotion, where I really tried to do the targetting correctly so we get attention from people that actually like our music, rather than getting more or less fake likes and listens. I have yet to do paid promotion for the actual album stream on youtube, but still it has been listened to for 13 hours in a couple of days, which I would say is decent, given that we are a 'nobody band' and that two of the magazine adds arent out yet. In a couple of months I should be able to report back to you on how all the promotion worked - did we get genuine people listening to our music or did we just throw money our of a window? We still have a couple of playthroughs and a music video coming, to try and promote the album over a period of time. DIY: So as I stated this is entirely DIY except the cover art and adds which we found a artist to do, and it didn't even cost that much compared to the actual promotion part. It is hard work, especially since I am the one who sort of knows how to record, mix and edit videos, but also very rewarding when it all comes together. If you made it this far, thank you for reading it all What are your guys experience with doing promotion to try to cut through the massive amounts of bands doing more or less the same thing?