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Discussion in 'Gear & Equipment' started by ArtDecade, Aug 20, 2020.
It's probably some Japanese dude who dresses like a lady
Joe Bonamassa has had a sh-ton of signature gear from guitars, to attenuators, outboard gear, to sound isolation dampeners, to cutting boards for cooking... JB licensed his name out for gear like Foreman for 1-800 InventHelp
Through his Gibson endorsement they did put his name on absolutely everything, including amps and accessories.
They even put his name on apparel and home furnishings. While he was still alive and collecting royalties, so it counts.
There is not a guitarist* live or dead that has had thier name on more guitar stuff than Les Paul.
*Leo wasn't a guitarist.
While having signature instruments/amps/accessories count in terms of the number of types, how about some appreciation for legends who have/have had signature models from multiple name brands? John Mayer had concurrent Strat and Martin signatures, and now has concurrent PRS and Martin sigs. He achieved what Clapton did at a much younger age. Coincidentally they overlap in terms of their Visvim and Patek Philippe grand complications too.
Then there's this lady who got a PRS sig and is now under way to getting her Gibson sig. I'm no fan of hers, but while Fender/PRS and Martin don't quite step into each other's territories, these 2 companies surely do.
Gibson isn't really all that possessive of artists. Same with Martin. Both have fairly long histories of letting artists play what they want. FMIC has been off and on with it depending on the management of the day.
Other than Lester, it’s definitely EVH. His guitars and amps from EBMM and Peavey were so good they're still made just without his name. He has his own sub-brand of Fender that sells not only guitars and amps, but parts and branded novelty items. Not bad for a guy that hasn’t put out an album in almost 10 years, and really that was just a collection of leftover bits.
His gear has also transcended his name and legacy. Look at all the users of his amps on here that don’t listen to VH or hate rock music in general.
Even other companies like Charvel were popularized by Eddie, even though he wasn’t an artist. His Frankenstrat was one of the first and most popular Superstrats, which have become commonplace in the market ever since. Sure there were other users before him, but when you think of a Superstrat with HB and Floyd it’s hard not to think of Eddie.
Tl;dr EVH. It’s not even close.
Really good point. Gretsch did the same thing with Chet, but they were a much smaller company comparatively.
Longevity wise, Les Paul, and I would actually submit an argument for Steve Vai, as the Jem was launched in 1987 and hasn’t had even a pause, like LP did in the 60’s when he and Gibson parted company for a bit. As far as the amount of siggy products, EVH taking on his own branding is largely responsible for keeping EVH currently relevant as an artist since they’ve released only one record in 25 years. A lot of younger musicians may have not had as much exposure to EVH as a musician to the degree that those of us who grew up with him in the 70’s and 80’s if it were not for the launch of his branding. Different era/different influences.