I can't speak for others but I like a lot of the names for schecter guitars. Apocalypse isn't so much a guitar name as it is like a trim set. Pickups/finish/etc. You can have it sound equally strange by saying "grape jelly metallic Vader." (which I'd love to own might I add, even if it sounds stupid. lol.) I like the names Avenger, Banshee, and Omen. Less a fan of Demon, daimeon, and hellraiser. Bc rich is chock full of dumb laughable names. Warlock, war beast, beast, bich, ignitor, shredzilla, etc. My only nitpicky gripe about kiesel names is the peculiar usage of someone else's ip. Like, it's ultimately harmless, not a big deal, and it wouldn't stop me from buying another Vader. It's just, I don't know. For a company that's hell bent on not making an explorer so they can be "original" using unoriginal names is just a little funny to me. Call em whatever you want. Call the Vader a hag wagon and it wouldn't stop me from wanting a "grape jelly metallic hag wagon."