A Gibson Rep did a presentation of the new line they had coming out (this was 2014). When he started talking about the "self-tuning" thing on their LPs and SGs, a guy asked why they would bother with that since most people who would buy a $1500-$2000 guitar can already tune it. He then asked why doesn't Gibson take that off and drop their price a bit. He got some stumbling response about tuning efficiency. Pretty funny.