I meant from the perspective of aiding the saturation of a market with a certain style or aesthetic of instrument. For awhile, Almost every manufacturer had a bare bones ash body guitar. I know that the industry impact wasn’t intentional. Much like how apple design has permeated other manufacturers and markets. I think bm actually had a huge impact. How many headstock variations playing off that aesthetic have we seen? Balaguer has one, BWGC had one, skervesen, etc. Although it was most certainly not intentional, It’s a telling mark that this part of the industry took elements from the rise of bm popularity to expand/enhance their business. Even the way that endorsement and online marketing emerged around the same time. YouTube marketing, forums, ‘influencers’, shilling, etc. don’t get me wrong, I don’t think bm or Doug is a deity or anything close. I think it’s more of a case of right place right time among other things.