I was skeptical when a new owner took over licensing of the brand two years ago. They came out with a very limited lineup and some hideous finishes. Promised a lot more in the year that followed. Since then, no real new updates. Their twitter and FB accounts are virtually dormant. I know there was/is someone on here who had some insider knowledge, so hoping he can pprovide some insight. As a lifeling BCR fanboy, the past 15 years of the brand flopping around on life support has been sad to see. They completely missed out on the superstrat revival and just can't seem to do anything that registers with people anymore outside of 13-year-old metalheads. It's as if they've disappeared.