Any of these ready yet, btw?
However, that doesn’t mean that Doug absolutely HAS to compete with these new trends. In my opinion, that is what makes his guitars special and always has been his agenda. He’s almost never advertised for his company and yet he still has no problems selling these guitars. Personally, I can’t imagine Doug ever wanting to compete with the trends of the metal guitar scene of today- this is the closest he’s gotten in recent years to it.
Literally everything about a blackmachine screams "some yogurt packing factory worker built this in his garage over a weekend".
Nail on the head. I've known Doug personally for 20 years, he's a ridiculously smart guy who loves building guitars and exploring ideas that interest him. He knew that he 'could' have commercialised when it all exploded (in fact he had a lot of offers to do so) but consciously chose to not grow into mass production other than the partnership with Jonathan at Feline because he trusts him (they worked together for years previous to Doug starting Blackmachine). There's enough enablers in our social group for him to find willing participants, he doesn't have to pay any attention to the Internet, which is a great position to be in for him.
Blackmachine is the most puzzling guitar brand IMO. With the hype they had going back in the day, it would have been easy to draw investors and turn it into a very lucrative brand with multiple ranges, imports, etc.. But instead he opted to try and keep a mystique around their builds and build from a list of “elite” customers who he deemed worthy. But to what end, street cred?
And now this amateur level headless design years in the making? Why?