I think that it should be only in two ways:
1) the dealer has a very decent reputation, with many guitars pulled out, and good reviews from people that ARE NOT involved in the company in any way (endorsed or any other things).
2) The luthier is beginning, thus not so much reputation. Then he...
Damn. This gonna be more epic (epic-ier?) than lotr battles!
Holloway: I'm the best placed for it, but all put together, I could estimate it at approximately 120h. The finishing process can be very long depending on the type chosen, so this may change a bit.
I really dig that tamo ash. Already seen some in my veneer shop, didn't have the occasion to buy one (I'm trying to heal from my compulsive wood-buying addiction :D ). I'd really like to see how it pops out with the finish on.