Yep. They really are the new hotness. In fairness, the modern basically IS an EMG81, with a bit more flexibility. If I had to get that type of pickup for a guitar right now, I'd get a Fishman modern. They are actually really, really good pickups if you enjoy that sound. But if I had a guitar with an 81 already, I wouldn't bother upgrading. And I'm sure most Youtubers were getting Fishmans for free, which I'm sure helps!