It's my contention that engaging in vices is part of the human condition. I'm no psychologist, but I would assume we're programmed to seek it out. We can see that it's part of how we've evolved as humans. It's part of who we are, so what makes it bad? I get that you're just making an observation, but I think you're overestimating the importance of it. I also think you're underestimating how many people drink alcohol every day and how a lot of people view it, but that's separate. You gotta remember, there was a period of time (uh, all the way until into the 20th century?) when alcohol was safer to drink than water. It still is in some places. I was feeling more confident in the beers when I visited Cambodia. Beer is the reason why we have written language, refrigeration, mass production, all sorts of stuff. There's a really good documentary on it that I highly recommend.