Hi everyone! I am starting a blog about health and exercise and I'd like some help with my own niche since this field is littered with lifestyle/fitness bloggers. And my focus is definitely not in sharing my breakfast with the rest of the world. The purpose of the blog is to provide both up-to-date information of health and sports trends and shed some light on modern misconceptions regarding a healthy lifestyle. In all of my articles I will try have an honest and open voice to provide the reader a possibility to create their own opinion on the subject. But here is the problem, It does not sound media-sexy and the content can easily sound too scientific. Any pointers? Thanks!