Hate to overpost, but THIS IS PERHAPS THE MOST IMPORTANT TOPIC ON HERE... The is the essence of a rebuttal from a promoter-type to the article mentioned above... "Musicians are lazy and don't promote shows which don't visibly exploit them: pay-to-play is a motivator forcing bands to promote the show" I know this angle to be valid, but it is a dangerous crutch for venues. He did say one important thing in his rebuttal: Hustle! Remember: promotion is 99.9% of the entertainment industry. Put it this way, if I wrestled a bear shred into the woods.... and there's no one there to .... etc. etc. etc. All obvious, I know, but it might help someone. Which is why we're all here, right?