Very cool.
Do you have a name for the store yet?
Here are my suggestions:
The GAS Station
"Honey, i'll be back later... i'm going to The GAS Station."
"What's this $1749 charge on your credit card from The GAS Station?" "I did a LOT of driving that day!"
Gearwhores
Need i say more?
NOCODE
Number One Cause Of Divorces Everywhere
