Check out
nin.com [the official nine inch nails website]
Looks like he's going about this in a really cool way (even better than Radiohead, IMHO). He's basically telling everyone what each of the formats offers, where to get the best quality in the digital download, and telling people to stop complaining about having to pay for things because they can just steal them anyways.
His biggest concern was always the quality of the content that people were hearing. He didn't care about getting paid, he just wanted people to experience his albums the way he intended them (i.e. high audio quality, packaging, etc.). If he ever cared about album sales, it was because of label pressure pissing him off and stressing him out.